A formulator and pharmaceutical technician, Mirela is primarily a great lover of nature and aesthetics, and she honed her knowledge and experience for 15 years at a well-known Croatian company specializing in the distribution of cosmetic and pharmaceutical raw materials.

Knowledge of the subject of formulation and cosmetics 2017. In 2011, she was appointed chief formulator in a young start-up company, where she spent three years developing cosmetic products in collaboration with world-renowned raw material manufacturers.

During the pandemic, she decided on a big undertaking and co-owned a division specializing in the distribution of cosmetic raw materials and packaging, as part of which she conducts workshops and raises awareness of the correctness and safety of using cosmetic products.

Her restless spirit and constant desire for growth and creation, on a personal and professional level, opened doors for Mirela, and she is slowly but surely entering the foreign market.

A dreamer at heart and a practitioner in reality, Mirela never sleeps, and Lively Pharm as a life’s work is actually just the beginning of the realization of all her ideas and dreams.