Beauty with Age – Ana Golubić
Beauty does not fade with age – it changes, grows and deepens. We become more aware, experienced, and confident, and our mission is to…

This year, the Mireille Lab mentoring program begins with a new, strategic cycle – one in which we no longer start from the product, but from the foundation of the business. Because a successful brand is not created by chance, but from an understanding of why, how and with whom we want to do business.
Through eight carefully designed topics, we will learn how to define our own direction, build a brand structure and make smart decisions – from price to placement, from strategy to marketing. The program guides us from key business decisions to concrete tools that precede the actual development of products and formulations.
Together, we discover what type of business suits you best – a boutique brand, production for others or a retail brand with greater potential. We analyze the marketing path (online, B2B, B2C, retail, drugstores, pharmacies), form realistic and sustainable prices, learn what it means to “list”, how to build trust through branding and social networks, and how to set up a webshop as a sales tool and communication channel.
The goal of the program is for you to understand the foundations of your business before you define a product – so that every decision you make has purpose and strategy, not coincidence.



After defining the direction, strategy, and business framework of the brand, we enter the second phase of the program – the professional, laboratory part. This is the moment when the idea becomes a concrete, functional, and safe cosmetic product.
Through this phase, we understand each layer – from skin to formulation, from ingredients to legal documentation. We learn:
The goal of the professional part is for you to know how to build a product that has purpose, structure and security – and that perfectly matches your business strategy.

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The third phase of the program takes place in the real Mireille Lab, where knowledge is turned into practice. Through a series of guided laboratory modules, participants develop real formulations, from concept to finished product, with expert mentoring and supervision. We learn:
The goal of the practical part is for knowledge to become a skill – for each participant to understand the entirety of product creation, from idea to market, with a professional approach and understanding of responsibility.
The Mireille Lab Mentoring Program connects three phases that make up a whole:
That’s the path from idea to brand.
This is Mireille Lab.
Detailed treatment: vegetable oils, emollients and butters, essential oils and hydrolates, emulsifiers and co-emulsifiers, thickeners, cosmetic fragrances, solubilizers, preservatives, active ingredients, chelates, pigments, waxes, humectants, solvents – divided into 4 terms.
The lecture “Theory: Cosmetic Ingredients” covers in-depth coverage of key ingredients used in the production of cosmetics, providing a thorough insight into each ingredient category and their application in the cosmetics industry. Here are the basic elements covered:
This lecture provides a comprehensive overview of ingredients used in the cosmetic industry, explaining their functions, benefits, and possible risks, and gives students and professionals a thorough understanding of how to create effective and safe cosmetic products.
The lecture “Theoretical part: Instructions & guidelines for cosmetic product development” provides practical advice to participants on key aspects of cosmetic product development. During the lectures, the importance of balancing between the quality and cost of raw materials, as well as the optimization of formulations to make the product economically profitable, but also efficient, is emphasized.
The lecture focuses on Good Manufacturing Practices (GMP) standards in the cosmetics industry, emphasizing the importance of product quality and safety. Key topics include:
The aim of the lecture is to ensure understanding and proper implementation of GMP principles so that products are safe and of high quality.
In this module, participants will learn about key laboratory techniques that are essential for ensuring the quality of cosmetic products. Why is it important, what does it prove and show us, where are such tests performed, why is it necessary to perform them according to SOP?
Additional lectures:
The theoretical part is held via the Zoom application, it is recorded and remains the permanent property of each participant
Each participant has 90 minutes available for individual consultations with the program manager, and before that they sign an NDA with the company to keep the exchange of information confidential.
Practical work on various forms of cosmetic products: emulsions, serums, gels, tonics, oils, masks, scrubs…
Participants learn to select raw materials, calculate percentages, measure pH, stability and texture, and recognize what the formula “says”.
Through practical work, we go through the stages of heating, dispersion, homogenization, cooling and preservation, while understanding the role of each step. The emphasis is on precision, documentation and process standardization.
The final step includes filling, labeling and maintaining GMP documentation, so that participants understand the process from sample to market-ready product. The emphasis is on quality control, traceability and readiness for PIF documentation.
Networking and socializing with small cosmetics manufacturers, media and influencers – Zagreb.
BASIC PACKAGE
Price: €3,900.00 (VAT included).
PROMO OFFER:
Possibility of paying in installments with supported cards.
LECTURE PACE
Every other weekend
GROUP SIZE
7-10 people
You may check out all the available products and buy some in the shop.
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